Case Studies
Side quests
Product Designer
A Brief About Me
Over 4+ years shipping products across B2B, SaaS, Fintech, E-Commerce and TravelTech, I've led design end-to-end - turning complex flows into intuitive interfaces that lifted activation, cut drop-off and moved core metrics at real-world scale.
Companies and Clients I had the privilege to work with
Things I do






Why it matters to you
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Process & tools
Prototype the risky interaction first. If the core loop doesn’t feel right at 60fps, the visual polish is decoration on a broken thing.
Name every state before drawing it - empty, loading, error, overflowing. The unhappy paths are where trust is won.
Ship the smallest version that answers the question. Research is a spike, not a semester.
Insights
Notes on product design, process, and the occasional rabbit hole.
Field reports
that means something, probably.